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星期五, 6月 03, 2016

New Muppet Helps Give Afghan Girls Role Model/芝麻街阿富汗布偶 女力新榜樣


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2016/06/03 第125期 訂閱/退訂看歷史報份
 
 
紐時周報精選 New Muppet Helps Give Afghan Girls Role Model/芝麻街阿富汗布偶 女力新榜樣
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New Muppet Helps Give Afghan Girls Role Model/芝麻街阿富汗布偶 女力新榜樣
Christopher Mele
田思怡譯

"Sesame Street" has introduced its first Afghan Muppet, and she has a mission. The hope is that the Muppet, called Zari, will become a strong role model for girls in a country with a poor record of promoting women's rights, according to the production company Sesame Workshop.

Zari has multicolored hair and wears a head scarf with her school uniform. She will appear only in the Afghan version of the children's television show, called "Baghch-e-Simsim," which translates to "Sesame Garden."

「芝麻街」引進了這個節目的第一個阿富汗布偶,她負有一個使命。節目製作公司「芝麻工作室」說,在一個推展女權紀錄很差的國家,希望布偶「查莉」能成為女孩健全的榜樣。

查莉有多彩的頭髮、穿校服、戴頭巾。她只會出現在這個兒童電視節目的阿富汗版本中,稱為「芝麻花園」。

Zari, whose name means "shimmering," is an eager 6-year-old who will focus on girls' empowerment, health and emotional well-being, the production company said.

The director of communications for Sesame Workshop, Philip Toscano, said the Muppet was based on research aiming to develop a character that would resonate with viewers.

製作公司說,查莉這個名字的意思是「閃亮」,她是熱情的6歲女孩,將聚焦於女孩的賦權、健康和情緒健康福祉(幸福感)。

芝麻工作室的公關主管菲立普.托斯卡諾表示,這個布偶是根據研究產生,研究的目標是開發一個能與觀眾產生共鳴的角色。

"We've been in Afghanistan for five years," he said. "In our effort to create more content, and relevant content, this was a natural step in production."

Zari is the latest in the show's lineup of international characters, which includes Muppets in Mexico, Germany, Bangladesh, Egypt and many other countries.

他說:「我們已在阿富汗五年了。我們努力創造更多內容、有意義的內容,這是製作節目自然的一步。」

這個節目中的國際角色包括在墨西哥、德國、孟加拉、埃及和其他許多國家的布偶,查莉是最新的一個。

The debut of the character is notable in a country that imposes strict limits on women's lifestyles and rights. There have been efforts to improve conditions for Afghan women since the fall of the Taliban government 14 years ago, but many of the gains are seen as fragile.

The new Muppet is a way for children of both sexes to identify with a strong young character, Sherrie Westin, the executive vice president of global impact and philanthropy for Sesame Workshop, said in an interview.

在一個女性生活方式和權利受到嚴格限制的國家,這個角色初次亮相值得注意。自從神學士政權14年前垮台後,各方一直致力改善阿富汗婦女的處境,但許多成果相當脆弱。

芝麻工作室負責全球影響與慈善工作的執行副總裁雪莉.韋斯汀受訪時說,新的布偶角色是讓男孩與女孩去與一個健全的年幼角色認同的一種方式。

"It's a way of making sure we are not just teaching but we are modeling, which is very powerful," she said, adding that research has found that depictions of confident, educated girls have helped shaped boys' opinions as well. "We know children learn best when they can identify themselves with characters on the screen."

Zari will appear in each episode, Toscano said. The first of the 26 new episodes, which are 25 minutes each, aired last Thursday. The U.S. State Department has helped fund each of the five seasons of the show in Afghanistan.

她說:「這種方式確保我們不只言教,我們也身教,而這是非常強而有力的。」她接著說,研究發現,對於有自信、受過教育的女孩的描述,也有助於塑造男孩的看法。「我們知道當兒童能與螢幕上的角色認同時,學習成效最好。」

托斯卡諾說,查莉在每一集都會出現。上個星期四播出全新26集的第一集,每集25分鐘。這個節目在阿富汗已經播出的五季,每季都獲美國國務院贊助。

It is produced in Kabul and features live-action films about the traditions and culture of life in Afghanistan. Zari is played by a local Afghan performer, Toscano said.

She will appear speaking directly to viewers, interacting with children in person and interviewing a variety of Afghan professionals.

節目在喀布爾製作,特色是有關阿富汗人生活傳統和文化的真人影片。托斯卡諾說,查莉是由一名阿富汗當地的表演者扮演。

她將會在節目中直接對著觀眾說話、親身與兒童互動,並訪問阿富汗各種專業人士。

 
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